Why sales rejects marketing leads
It’s a familiar tale: The sales team complains (loudly) because it doesn’t have any leads. The marketing team responds with report after...
Marketing is an art...right? While there is some truth to that statement, it's no more true than any other profession is an art (except for art itself). Marketing drives growth and measurable ROI when it integrates art with science. When it identifies a set of goals, defines strategies, choreographs the tactics, and measures the results.
How marketing works shouldn't be a mystery. This blog unlocks its secrets.