It’s a familiar tale: The sales team complains (loudly) because it doesn’t have any leads. The marketing team responds with report after...

We’ve all seen the Sirius Decisions statistic that “67 percent of the buyer’s journey is now done digitally.” Even more importantly,...

Marketing means many things to many people. Some people think Marketing is selling. Others think of Marketing as advertising. And, more...

In January 2012, an unknown company launched an unheard of product in a category few knew existed. Less than 30 days later, the product...

Sometimes all it takes to activate a sales pipeline is to help your sales organization make the case for your company and for your...

A blog about social media and Santa Claus, got me thinking about how to attract a buyer. For this company, which helps companies increase...

When you think about your network of friends and colleagues, do you naturally gravitate to the people with whom you have the most in...

In 1973, I met a Mayo Clinic doctor who changed my life forever. Not because of the care I received, which I’m sure was exceptional, but...

Wielding the power of the paintbrush, Vincent Van Gogh was one of the most prolific and influential artists in the history of Western...

The sales team needs a new product to open doors now. The development team answers with a product that includes some sexy features, but...